When a tip about Project Aura arrived in my inbox last week, I suspected that it was just another hipster bike lighting system and the electropop soundtrack of the Vimeo teaser initially confirmed my intuition.
Hahahaha. Anyway, isn’t this an awesome idea? It would look lame on my current bike. But my friend has been talking about letting me take over his SE single speed when he moves to Italy in July. I’m pretty sure that this system would look very dope on that setup. It’s like Tron meets Williamsburg. Also, is that the young Michael Diamond riding the bike in the photo? I don’t want to start any rumors.
Here is a vid of it in action. Pay attention because it could very well be the coolest thing you see today–
On a completely unrelated note. We bounce for Europe a week from today.