I though this was kind of cool. I heard that Tissot had teamed up with Hayden for a campaign, but I had never actually seen any of the ads. This month in GQ, the image above was run as 2 page spread. Go Nicky! He has had rough run, since he won the GP world championship. I can’t help thinking that being Rossi’s teammate on the Ducati factory team, next season will give him the boost that he needs. Part of me thinks that the new found Rossi connection will also help him with more Tissot-type endorsements. Either way, pretty cool.